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Mercedes has long looked at the whole U.S. As fair game automobile market, meaning it is not only a place where it could provide luxury vehicles, but a to market low budget vehicles also. As yet not known to some American owners, the Mercedes name is a lot broader than being a luxury make. Like its German rival, Volkswagen, Mercedes sells cars in Europe that compete directly against the Golf along with against the magnificent VW Phaeton. Still, introducing a Benz to America is just a psychological difficulty that parent DaimlerChrysler is delaying building a commitment to. Lets have a look at the proposed B Class and the reasoned explanations why the design not make it to the U.S. Any time soon.

To begin with, the proposed N Class is based upon Mercedes A Class line of vehicles. Ok, that tells a lot to you! In brief, the A Class is a true type of small cars that are common in Europe. If you were to provide serious thought to purchasing a Volkswagen Golf you would consider the A Class to be its logical competition. A slightly larger model, the B Class, makes greater utilization of engine placement and design to create a that isnt much larger than the A Class on the outside, but is almost as roomy as the S Class is on the inside [when constructed as a wagon].

Beyond all that, the B Class will soon be created with Mercedes digital balance program and come prepared with more typical features of any car in its course. Generally, the B Class could be in regards to the size of a Rabbit with all the current regular Mercedes devices and cut that Mercedes owners prefer. So, if the B Class were to market in the U.S., most models may likely retail for around $25,000, which is well above the buying price of a fully loaded Golf.

Published studies via automotive web sites and sites are indicating that the automobile may not ensure it is to the U.S. due to many issues. These include:

Cost issue. Mercedes lost lots of money in 2005 and the organization is performing all the moment possible it may to return to profitability. Planning any car for the U.S. market takes time and costs money; DaimlerChrysler is loathe to expend money on a task that'll maybe not be worthwhile from the beginning.

Customer notion. A very powerful psychological aspect must certanly be over come first and that's client understanding. The name is regarded as pure luxury in the U.S while the Mercedes name adorns many different vehicle levels in Europe. Cadillacs attempt is remembered by mercedes before to generate a budget Caddy [remember the Cimarron?] and how those efforts failed miserably.

BMW. BMW is also considering importing a product, the 1 Series. Assume Mercedes to obtain seriously interested in the B Class if the 1 Series is imported by BMW.

Currently, only the car and wagon will be imported to the U.S. and any hatch versions could stay in Europe. With available diesel energy, the B Class may possibly succeed as consumers move to a car effective at breaking 40 miles to the gallon. Adding the B Class to the American market is just a risky proposition, but what is there about selling cars that isnt? next