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What precisely is search engine optimization? Search engine optimization is designing, writing, and coding (in HTML) your entire internet internet site so that there is a good likelihood that your internet pages will appear at the best of search engine queries for your selected search phrases and essential phrases. The majority of the search engine optimization specialist's time really should be spent targeting the search engines that will give you the most traffic. The following search engines and directories are:

AltaVista

AOL Search

Enterprise.com

Rapidly Search

Google

HotBot

LookSmart

Lycos

MSN Search

Netscape Search

Open Directory

Overture

Yahoo

The finest time to request search engine optimization is ahead of you style your internet website. As your internet web site designer creates page templates for you to approve, you can have a search engine optimization specialist take a look at them and tell you which layout is greatest for optimum indexing. As soon as you have chosen the finest layout for your web website, then the search engine optimization specialist can tell your designer when and exactly where to spot your search phrases and essential phrases inside your HTML tags.

How can you tell a good quality search engine optimization specialist from a scam artist? A search engine optimization specialist ought to be in a position to get your internet site indexed effectively for Google, Inktomi, and Yahoo. The two search engines and 1 directory differ in the way they index sites. Google does not use meta-tag content material for relevancy. Inktomi at present utilizes meta-tags. And Yahoo is a directory. Ask how your site will be developed and tagged for every of these. If you do not get three distinct answers, then you should move on to a a lot more experienced search engine optimization skilled.

If your net web site has currently been designed, a specialist search engine optimization specialist will often suggest layout and style changes. He/She is not telling you that you have a bad-searching net internet site. He/She is telling you that the site's layout will not get indexed effectively for your targeted keywords and phrases and important phrases. For example, a site that has a triple frameset (on the top and on the side) is incredibly tough to get indexed properly on search engines, even with a gateway page. Even so, a easy frameset can get indexed nicely in search engines, with or with out a gateway page. A search engine optimization specialist can design or tell your internet website designer how to lay out a basic frameset to get the finest results.

Search engine optimization and other marketing and advertising strategies (banner marketing, web copywriting, getting listed in Yahoo, posting to discussion groups, etc.) are not substitutes for a web web site with solid content and excellent layout. Search engine optimization is not a substitute for client service, a excellent sales pitch, or a great item/service. It is not a substitute for a properly-planned on the web and offline marketing and advertising plan. Search engine optimization is a means of helping your possible clients discover your net web site. It is a highly specialized marketing tool. web sites