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What specifically is search engine optimization? Search engine optimization is designing, writing, and coding (in HTML) your entire internet website so that there is a very good likelihood that your internet pages will seem at the top rated of search engine queries for your chosen keywords and important phrases. The majority of the search engine optimization specialist's time should be spent targeting the search engines that will give you the most site visitors. The following search engines and directories are:

AltaVista

AOL Search

Business.com

Quickly Search

Google

HotBot

LookSmart

Lycos

MSN Search

Netscape Search

Open Directory

Overture

Yahoo

The greatest time to request search engine optimization is before you style your web website. As your web website designer produces page templates for you to approve, you can have a search engine optimization specialist take a look at them and inform you which layout is very best for optimum indexing. As soon as you have selected the finest layout for your web website, then the search engine optimization specialist can tell your designer when and where to place your search phrases and crucial phrases within your HTML tags.

How can you tell a high quality search engine optimization specialist from a scam artist? A search engine optimization specialist ought to be able to get your site indexed properly for Google, Inktomi, and Yahoo. The two search engines and 1 directory differ in the way they index internet sites. Google does not use meta-tag content for relevancy. Inktomi presently utilizes meta-tags. And Yahoo is a directory. Ask how your internet site will be developed and tagged for each of these. If you do not get 3 distinct answers, then you really should move on to a more experienced search engine optimization expert.

If your internet web site has already been made, a professional search engine optimization specialist will typically recommend layout and design changes. He/She is not telling you that you have a undesirable-hunting internet internet site. He/She is telling you that the site's layout will not get indexed effectively for your targeted search phrases and essential phrases. For example, a site that has a triple frameset (on the best and on the side) is very tough to get indexed effectively on search engines, even with a gateway web page. However, a easy frameset can get indexed nicely in search engines, with or without a gateway page. A search engine optimization specialist can style or inform your web internet site designer how to lay out a straightforward frameset to get the greatest results.

Search engine optimization and other marketing and advertising methods (banner marketing, web copywriting, being listed in Yahoo, posting to discussion groups, and so on.) are not substitutes for a internet internet site with solid content material and fantastic layout. Search engine optimization is not a substitute for buyer service, a excellent sales pitch, or a fantastic product/service. It is not a substitute for a nicely-planned on the internet and offline marketing and advertising strategy. Search engine optimization is a indicates of assisting your possible consumers uncover your web internet site. It is a extremely specialized marketing and advertising tool. privacy