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What exactly is search engine optimization? Search engine optimization is designing, writing, and coding (in HTML) your whole internet internet site so that there is a very good opportunity that your net pages will seem at the top of search engine queries for your chosen search phrases and essential phrases. The majority of the search engine optimization specialist's time really should be spent targeting the search engines that will give you the most visitors. The following search engines and directories are:

AltaVista

AOL Search

Enterprise.com

Rapidly Search

Google

HotBot

LookSmart

Lycos

MSN Search

Netscape Search

Open Directory

Overture

Yahoo

The greatest time to request search engine optimization is just before you style your net site. As your internet internet site designer creates page templates for you to approve, you can have a search engine optimization specialist take a look at them and tell you which layout is greatest for optimum indexing. The moment you have selected the greatest layout for your net website, then the search engine optimization specialist can tell your designer when and exactly where to place your keywords and crucial phrases within your HTML tags.

How can you inform a good quality search engine optimization specialist from a scam artist? A search engine optimization specialist must be able to get your site indexed nicely for Google, Inktomi, and Yahoo. The two search engines and 1 directory differ in the way they index sites. Google does not use meta-tag content for relevancy. Inktomi presently makes use of meta-tags. And Yahoo is a directory. Ask how your website will be designed and tagged for each of these. If you don't get three various answers, then you really should move on to a a lot more skilled search engine optimization professional.

If your internet site has already been developed, a expert search engine optimization specialist will often advise layout and style alterations. He/She is not telling you that you have a poor-looking web web site. He/She is telling you that the site's layout will not get indexed effectively for your targeted keywords and phrases and key phrases. For instance, a internet site that has a triple frameset (on the top and on the side) is very difficult to get indexed nicely on search engines, even with a gateway page. However, a simple frameset can get indexed properly in search engines, with or with out a gateway page. A search engine optimization specialist can style or inform your internet website designer how to lay out a straightforward frameset to get the greatest final results.

Search engine optimization and other advertising strategies (banner marketing, web copywriting, becoming listed in Yahoo, posting to discussion groups, and so forth.) are not substitutes for a web internet site with solid content material and great layout. Search engine optimization is not a substitute for customer service, a excellent sales pitch, or a excellent item/service. It is not a substitute for a well-planned on the internet and offline advertising and marketing program. Search engine optimization is a implies of helping your possible customers uncover your web site. It is a extremely specialized marketing tool. findlaw lawyer marketing