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Tablet Searches Increasing Towards PC Levels
As those of you who read my column know, I believe strongly in the potential of an integrated, multi-platform approach to local search, and the importance of educating small businesses about the various advertising opportunities available to them. Small businesses today often struggle with the idea that local advertising can no longer be executed using a small number of platforms. In the past, print Yellow Pages, newspapers, direct mail and possibly television were the key driving forces in attracting consumers and getting them in the door. Today, these platforms – in addition to new tools including search engines,uggs on sale, local sites, mobile apps, daily deal sites, and others – are all becoming as equally valuable. Our industry is often challenged to convince small businesses that this transformation is real and to demonstrate the individual and collective performance of both old and new local search tools. A sponsored by  and conducted by and ,ugg boots uk sale, entitled “,” provides powerful insight into this topic. The survey asked 1,ugg boots,100 respondents questions about how they search and what they search for across 11 business categories. The survey responses both enhance our understanding of local search behavior and confirm our conviction that small businesses benefit from implementing dynamic and comprehensive local advertising strategies. In today’s column, I will share my five key takeaways from this study and how I believe these concepts should influence small business advertising decisions moving forward. 1.??More Devices = Greater Local Search Volume There’s a false perception among many small business owners that in today’s changing media environment, consumers are rapidly replacing old habits with new ones: the traditional print Yellow Pages user who starts searching online or via mobile for local information stops using the phone book completely, the online user who buys a tablet stops relying as heavily on his or her PC, etc. As such, small businesses have a tendency to want to completely replace the platforms they advertise on with new ones instead of extending and shifting resources gradually to correspond with changing habits.  The YP study discloses an interesting finding that debunks common perception on this topic. As the above chart shows, the more devices a consumer owns, the more likely they are to conduct local searches on each individual device as well as in total. The study found that consumers with PCs, smartphones and tablets do more than 21 local searches per week, or an average of three searchers a day. This compares to 13.5 local searches per week for consumers with PCs and smartphones, and five local searches a week for consumers with PCs only. Therefore, as more consumers purchase smartphones and tablets, we can expect local search queries to increase, both across devices and overall. 2. ?Mobile &amp; Tablet Searches Increasing Towards PC Levels The survey looked at how consumers are searching for local information in key categories such as entertainment, restaurants and dining, and the like,ugg boots cheap. At first glance, we see how strong local search performance is across all surveyed business categories. The chart below shows both the percentage of consumers making purchases within each category and, of those, the percentage who did a local search in each category in the last year. Interestingly, local search is prevalent in frequently purchased categories, such as entertainment, as well as in less-frequently purchased categories, such as transportation and professional services. For example, while only 41% of consumers purchased transportation in the last year, 80% of those had done a local search for transportation. That’s a pretty significant figure.  What’s even more striking is the number of consumers who conducted mobile and tablet local searches. In some categories, such as entertainment, restaurants, and transportation, the percentage of consumers who searched for local information on PCs and those who searched via mobile were extremely close or even on par with one another. Searches via tablets – which have only been available for a few years – are already being made by 20%-40% of those making purchases in each category. It’s clear that no matter what the business category, small businesses need to invest in advertising that reaches consumers across the growing number of digital platforms. 3. ?Local Searchers Require More Complete Content As local search continues to soar and more options are available in the marketplace, consumers are increasingly looking for more comprehensive business information. Until recently,uggs on sale, local search data comprised primarily of NAP (name, address, and phone number), and sometimes possibly a brief description and hours of operation. Today, a much wider array of information is available. This includes basic information,Cheap Ugg Boots, more personalized information (directions to the business from a user’s location), and dynamic information that changes regularly, including product availability, prices, deals, and more.  The survey asked consumers to indicate the reasons why they search for local businesses in different categories. While listings and other basic information are among the most frequent responses,ugg boots, other reasons are becoming increasingly important. For example, 38% of those surveyed said that prices are a factor when they search for restaurant information, just a few percentage points less than the 41% of those who said looking up the actual restaurant listing itself is a reason they search. In the groceries category, 30% of respondents said that promotions and discounts were a reason they conduct a local search,ugg boots, on par with the percentage who said they’ve conducted a search for a grocery store’s address. As we can see can, consumers are looking for an increasing amount of information across various business categories. Small businesses of all types need to ensure that comprehensive information about their business is available in order to be considered by today’s local searcher. 4. ?“Local” Is Not Clearly Defined The YP study shows that the definition of local changes based on a variety of factors, ranging from personal preference to business category. Often, consumers are less likely to travel far for basic and regular services, but more willing to venture longer for services they don’t use often. <img class="size-full wp-image-139278 aligncenter" src="/figz/wp-content/seloads/2012/11/SEL4.jpg" alt="" width="535" height="321" /> However, there are various reasons why consumers might decide to travel further than usual for local products and services. In those cases, the definition of local is stretched beyond traditional boundaries,Ugg Boots Sale UK. <p style="text-align: center;"><img class="size-full wp-image-139279 aligncenter" src="/figz/wp-content/seloads/2012/11/SEL-6.jpg" alt="" width="567" height="246" /> As the above chart indicates, businesses offering a wider selection, better prices, more brands, and higher quality can incentivize consumers to traveler further. With that in mind, small businesses should not allow themselves to feel tied to a specific local area. Instead, they should test varying boundaries to see if aspects of their business are notable enough to drive customer traffic outside their area. Each business category and individual business will realize different results. 5. ?Tap The “Avid” Local Search User The YP study indicates that a large share of consumers use local search on a regular basis. But the study also found that a specific population subset, labeled avid local search users, use local search tools much more extensively than average users. These users use local search daily on average and across a range of business categories. While avid local search users represented only 24% of those surveyed, they accounted for more than half of all local search activity. These users, who are more likely to own smartphones and tablets and use them for local search, could be seen as early adopters and representative of what’s to come in the local search space. <p style="text-align: center;"><img class="size-full wp-image-139280 aligncenter" src="/figz/wp-content/seloads/2012/11/SEL-7.jpg" alt="" width="416" height="351" /> As the above chart of activities over the past 30 days shows, avid local search users are almost evenly split between men and women. They are often younger, employed full-time, and college graduates. Their income is also usually higher. <p style="text-align: center;"><img class="size-large wp-image-139281 aligncenter" src="/figz/wp-content/seloads/2012/11/SEL-9-600x476.jpg" alt="" width="600" height="476" /> Avid local search users are more likely to engage in a variety of local activities, including patronizing local stores or shopping using a local app than average users. They are also more likely to check in to a store, purchase a daily deal,uggs on sale, scan a QR code, download a mobile app, and click on a mobile ad. Avid users represent a significant share of today’s local search activity presaging the types of consumer behaviors we can increasingly expect from current average users in the months and years to come. All small businesses should keep a close eye on the changing face of local search to ensure that they can adequately attract new and existing customers. Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land. <p class="homeStory"> Related Topics: 相关的主题文章：  Indianapolis</li> We had been waiting for release of for weeks</li> About Micro Matic USA</li> </ul>

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,Ugg Boots Sale UK<p class="releaseDateline">Winston-Salem, NC (PRWEB) November 06, 2012 On Wednesday, October 24, Anderson County unveiled “SafeTown,” a powerful, easy to use suite of web-based and mobile apps that will connect and empower local law enforcement,Cheap Ugg Boots, fire, emergency services and citizens to make Anderson County a better and safer place to live. These latest efforts continue Anderson County Emergency Services’ long-standing tradition of pioneering new technologies and to improve their methods of providing quality public safety services to the community. “The safety of Anderson County’s residents is always at the forefront of everything we do as a council,” said Anderson County Council Chairman Tom Allen,ugg boots cheap. “We are proud to continue the tradition of being the first to move forward, utilizing state-of-the-art technology to interact with the citizens in our community. This is an exciting day and a great accomplishment that will have a positive impact on our brave first responders’ abilities to save lives and property.” “Improving the connection between the public safety community and the public provides significant benefits to both constituencies,” said Anderson County Emergency Services’ Director Taylor Jones. “We place a premium value on building and strengthening strong partnerships with our citizens and stakeholders. If we can better inform them, we can make them safer. Engaged citizens become a force multiplier for us. SafeTown will give us the tools we need to share information effectively with our citizens and make our community a better, safer place to live. Equipped with this new state-of-the-art technology provided by InterAct,ugg boots sale, the new Unified Emergency Communication Center is ‘Next Generation Ready’ and is the first of its kind in the nation,uggs on sale.” SafeTown delivers services to the community via a community web portal and a family of smart phone apps. With SafeTown, citizens can create household profiles for first responders to use. Agencies can post alerts to all SafeTown in the community and citizens can report non-emergency problems or suspicious activity. Additionally, real time events and crime history can be viewed on a map, and authorities can publish information to the community about inmates in local correctional facilities. SafeTown apps have the added benefit of being fully integrated with InterAct’s suite of public safety applications, so information is always accurate and up to date. “Integration with our core online applications is key,” said Mike McGarry, InterAct Senior Vice President and General Manager, InterAct Products. “The data that agencies want to share with citizens are in the core systems,Ugg Boots Sale UK, and information shared by the community needs to be accessible through these systems to realize the full value of public-to-public safety data sharing enabled by SafeTown.” Anderson County implemented two modules of the SafeTown Suite: </ul> About InterAct? InterAct is a leading provider of public and private safety software solutions. Our mission is to improve the safety and well-being of people and their communities with the most innovative online technology, by connecting the right people with the right data at the right time. For 37 years, InterAct has been providing state-of-the-art, integrated incident response software solutions,ugg boots. In 2011, we delivered a new level of innovation with the industry’s first fully CJIS-compliant and cloud-based online records management system (RMS). InterAct’s Public Safety Cloud simplifies search and data exchange among public safety agencies,ugg boots, securely giving first responders the actionable information they need at the point of enforcement without the expense and complexity of owning the infrastructure. Data access and exchange are simple and available anytime, anywhere through any computer or smart phone connected to the Internet. InterAct is dedicated to equipping public and private safety agencies with the modern online tools they need to achieve their mission of protecting lives and property. To learn more about our solutions,ugg boots uk, please visit us at: ,ugg boots sale. Media inquiries, please contact pr (at) interact911 (dot) com. 相关的主题文章：  Wall Street Journal</li> s like parking a Ferrari next to an old Buick station wagon.</li> The Top 10 Schools for Fashion Journalism, PR, Marketing and More Fashionista</li> </ul>

In one routine he jokes
<section class="ib-container-item first item-0">                                  <p xmlns="/2003/richtext-1.0">Moosa came to prominence on the comedy-club circuit of his native Cape Town around the turn of the century and became known for poking fun at Islamic stereotypes,ugg boots cheap. <p xmlns="/2003/richtext-1.0">He believes this serves to highlight the prejudices many people have developed about Muslims due to fears of terrorism or violent extremism. <p xmlns="/2003/richtext-1.0">"When I started out it was around the whole 9/11,Ugg Boots Sale UK, Islamophobia was just sort of hitting a second wind," he says,ugg boots uk sale. <p xmlns="/2003/richtext-1.0">"Obviously that informed a lot of my humor and it influenced a lot of what I was talking about on stage because it was extremely relevant at the time. <p xmlns="/2003/richtext-1.0">"I would just speak about how people perceived Muslims and how scared they are of Muslims." <p xmlns="/2003/richtext-1.0">Moosa however says that Islam is a religion which is tolerant and open to comedy, especially in South Africa. <p xmlns="/2003/richtext-1.0">"I'm sure in certain parts of the world it still sounds a bit strange [being a Muslim comedian]," he says. <p xmlns="/2003/richtext-1.0">"In the Cape,ugg boots cheap, in fact, it's completely the opposite. The Muslims in the Cape are associated with having a very good sense of humor." <p xmlns="/2003/richtext-1.0">Moosa has been known to crack jokes on the death of Osama bin Laden and European perceptions of Islam. <p xmlns="/2003/richtext-1.0">In one routine he jokes: "Europeans ridicule Muslim culture because they don't understand the wisdom behind it. Take swine flu for instance: all the sudden you've got Europeans scared of pigs -- we've been saying that for years!" <p xmlns="/2003/richtext-1.0">Moosa describes such gags as "hard jokes" but says he should able to extract humor from every aspect of his life. He draws a line however at insulting or demeaning his religious beliefs. <p xmlns="/2003/richtext-1.0">"I would never want to disrespect my beliefs," he says. "There are certain, obviously different, areas you wouldn't go. It's not congruent to who I am as a person and it would be insincere and it wouldn't be based on truth." <p xmlns="/2003/richtext-1.0">Despite being a natural comedian, Moosa says he always wanted to be a doctor. "Both my parents are doctors, so from the time I was a child I wanted to do medicine,ugg boots," he says,ugg boots uk. <p xmlns="/2003/richtext-1.0">"It just so happened that I also had this other talent for making voices -- that's how my mom put it -- I used to always impersonate people." <p xmlns="/2003/richtext-1.0">Having qualified as a doctor, Moosa admits that his new career is something of a departure. <p xmlns="/2003/richtext-1.0">"It's a very different type of work -- I mean, I never got applause with the medicine. I never got: 'That's an amazing prostate exam doctor,Ugg Boots Sale UK, do you have any DVDs of your prostate exams?'" <p xmlns="/2003/richtext-1.0">Moosa's latest film project,uggs on sale, Material, has already been released in South Africa. In the movie he plays an aspiring young Muslim comedian challenging his family's expectations of what it means to be successful in modern South Africa. <p xmlns="/2003/richtext-1.0">In many ways,ugg boots uk, Material has more than a whiff of Moosa's own life-story about it. <p xmlns="/2003/richtext-1.0">He has been heavily involved throughout the project, helping write the script, being cast in the starring roll and even having a financial stake in the film. <p xmlns="/2003/richtext-1.0">"The challenges that I have of being a South African comedian as a Muslim ... does get dramatized in the story," he says,Cheap Ugg Boots. <p xmlns="/2003/richtext-1.0">"It's not specifically my story because my family is very supportive. There was no moment where I had to challenge my parents specifically to try and achieve my dream, which is what happens in the movie." <p xmlns="/2003/richtext-1.0">Moosa hopes the underlying themes portrayed in the film of an underdog fighting against the odds and tradition will make it a hit outside South Africa.                                                       相关的主题文章：    Joseph Gordon-Levitt</li>   Spahub.com Lists Best Resort and Hotel Spas for 2012 London Olympics</li>   Chicago Bulls Promo Code</li> </ul>

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Posts Tagged &#8216;Christine Herron&#8217;  <h3 id="post-3503"> Monday, September 10th, 2012 A year ago, the #Nifty50 honored 50 remarkable men and. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to but focusing specifically on outstanding men and women who work for technology companies and are active on social media. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Among the women profiled below, Emily Gonzales notes that &#8220,ugg boots uk sale;women in tech are doing really cool things,&#8221; while Padmasree Warrior is &#8220,ugg boots uk sale;passionate about helping women in tech.&#8221; True, and important, which is why this year&#8217;s #Nifty50 is focused on the technology field. We&#8217;ve also expanded the focus of the #Nifty50 this year to include an element of social good��the. Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. That will be our top focus for next year. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals.? As with this year, we will be asking our community to nominate their favorite leaders in this field. This year, we&#8217;re pleased to honor 50 women (below) and 50 men (in an upcoming post on the ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. These are the leaders in the information and communications technology sector who truly &#8220;get&#8221; social media and social business. We&#8217;re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. Air Force auxiliary 2nd Lieutenant and Mission Scanner. She&#8217,ugg boots uk sale;s a self-described &#8220;social media nerd&#8221; who loves &#8220;NASCAR, steak, rock music and XBOX360 .&#8221; &#8216;Nuff said. Abby Bailey Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. Cindy Bates Active across social networks, Cindy leads Microsoft&#8217;s small- to midsized-business sales and marketing efforts as Vice President U.S. SMB and Distribution. The 10-year Microsoft veteran is also a graduate of Harvard Business School. Susan Beebe Austin, Texas-based Susan Beebe works in Corporate Communications &#8211; Social Media Management at Dell. Calling herself Dell&#8217;s &#8220;first listener,&#8221; Susan also welcomes the opportunity to &#8220;learn from others and develop things; including new projects, especially those that improve the world and deliver on the promise of &#8216;social good.&#8217;&#8221; Valerie Bianco Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the industry. She currently lives in Newport Beach (been there), once worked for a pizza company (done that) and is a graduate of San Diego State University (love that town). Meghan Biro As the CEO and Founder at TalentCulture Consulting Group, Meghan connects talent with technology companies as well as being an accomplished speaker and author. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Linda Boff New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is &#8220;passionate about all things digital, specifically new digital media and concepts that fuse design and technology.&#8221; She was named B2B Magazine��s 2012 Digital Marketer of Year. Liz Bonilla Senior Manager Social Media and Community at Dell, Liz is a strategic marketing professional with over 10 years of proven success who lives in Austin, Texas. And congrats on being a new mom! Liz Brenner Living, working and tweeting out of West Chester, Pennsylvania, Liz is Senior Director, Talent Marketing at SAP. Her background includes stints in management consulting and the energy industry. Liz also writes the blog. Sandy Carter As the Vice President of Social Business and Collaboration Solutions Sales and Evangelism at IBM, Sandy Carter plays an integral role in driving the company��s Social Business initiative. Sandy is an active thought leader in helping businesses transition into an era of social business, as well as the award-winning author of two best-selling books: <img style="border: none !important; margin: 0px !important;" src="/e/ir?t=webmarketcent-20&amp;l=as2&amp;o=1&amp;a=013195654X" alt="" width="1" height="1" border="0" />, and <img style="border: none !important; margin: 0px !important;" src="/e/ir?t=webmarketcent-20&amp;l=as2&amp;o=1&amp;a=0137142498" alt="" width="1" height="1" border="0" />. She also explores the many nuances of social marketing on her blog A self-described ��social media evangelist,�� Sandy&#8217;s work blogging and tweeting for IBM has led to 27 different awards, and is one of IBM��s top bloggers. Blair Christie Blair is Senior Vice President and Chief Marketing Officer, Government Affairs at Cisco in Silicon Valley. Her integrated marketing and communications organization is responsible for positioning Cisco&#8217;s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Beth Comstock Another New Yorker, Beth leads GE��s growth efforts including sales, marketing and communications and innovation platforms. Prior to being named GE��s first Chief Marketing officer in more than 20 years, she held a succession of roles at GE, NBC (including President of Integrated Media at NBC Universal), CBS and Turner Broadcasting. Carrie Corbin Carrie Corbin leads the employment brand initiatives, recruitment marketing &amp; media strategy as Associate Director &#8211,uggs on sale; Strategic Staffing &amp; Talent Attraction at AT&amp;T. Carrie played a key role in launching the enterprise-wide integration of social &amp; mobile recruiting, breaking some of the traditional boundaries of HR in the process. She has been named one of the top people to follow in Social Media Recruiting, and has been quoted in publications such as The New York Post &amp; Workforce Today. Carrie is also active in community work, including work with tornado relief and local sports charities. Colette Cote From Darien, Connecticut, Collete leads Corporate External Communications at Pitney Bowes Inc. as well as serving on the Board of Directors at Person-to-Person, Inc. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. She&#8217;s a rock star on Twitter and also speaks French. Lisa Cramer Lisa Cramer is President &amp; Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife? is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Lisa also recently authored a guest post here on. Elyse DeVries Chicago-based technology marketer Elyse DeVries most recently worked as Marketing Manager,ugg boots, Demand Generation at The SAVO Group, and prior to that did stints as Marketing Manager, Social Media at Alterian (owner of the former Techrigy SM2 social media monitoring product) and Marketing Specialist, ERP USA at Comarch. And she&#8217;s amazing. April Dunford Based in Toronto, April is currently Vice President Marketing, Enterprise Products at telecom services provider Huawei. She previously worked in marketing roles at Nortel, DataMirror Corporation and IBM. A marketer who&#8217;s an engineer by training (I can relate to that), April has a broad range of marketing experience that encompasses messaging, media relations, lead generation, email marketing, content marketing, social media, analyst relations and sales enablement. Ale Espinosa A graduate of the University of Puerto Rico, Ale now lives in Los Angeles and works as Senior. Director, Marketing, Communications &amp; PR at EndPlay, Inc. EndPlay is a leading provider of SaaS content management, engagement and monetization solutions delivered in the cloud. Ale is, in her words, a wine &amp; art enthusiast at night, beach girl over the weekends, and music-lover every single second. Laura Fitton Boston&#8217;s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling <img style="border: none !important; margin: 0px !important;" src="/e/ir?t=webmarketcent-20&amp;l=as2&amp;o=1&amp;a=0470768797" alt="" width="1" height="1" border="0" />. Laura is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value, has lectured at HBS and MIT-Sloan, and has been quoted in dozens of national publications including BusinessWeek,ugg boots sale, Forbes, Fortune, Newsweek and the Wall Street Journal. Deb Frey Deb is Vice President of the DaVinci Institute, a non-profit organization near Denver, Colorado, responsible for Member Relations, event planning and marketing director for the DaVinci Institute. She teaches one-on-one classes to small businesses on Twitter, and when she has &#8220;a few extra moments,&#8221; serves as a contributing editor to the Impact Lab, a DaVinci Institute blog billed as &#8220;a laboratory of the future human experience.&#8221; Jeanette Gibson Jeanette leads the Social &amp; Digital Marketing team at Cisco. Our group is responsible for setting the strategy for the company��s global digital brand presence on, social web sites and mobile. Before joining Cisco in 1998, Jeanette helped launch push-technology pioneer PointCast, and worked at public relations agency Copithorne &amp; Bellows. Emily Gonzales Emily is Chief Technology Officer at Bookigee, an early-stage startup that builds online analytics and marketing applications for the Book Publishing Industry, in Miami. Her Twitter profile notes that &#8220;women in tech are doing really cool things&#8221; (which is why Cheryl and I chose to honor 50 of the top women in technology on Twitter here). Christine Herron Christine Herron is a Silicon Valley investor and entrepreneur. She is currently a Director with Intel Capital and a Venture Advisor at 500 Startups. Previously, Christine was a Principal with First Round Capital, an early-stage venture capital firm, where she worked with companies such as BillFloat, Double Verify, Get Satisfaction, Mint, and Xobni. Alex Hisaka San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. She also rocks on Twitter and shares her thoughts on. Ilene Kaminsky Ilene is a &#8220;content creationist&#8221; whose background includes stints as Director of Marketing and Director of Strategic Development at IBM, Alliance Director at eGain Communications, and Managing Director at Lumina Consulting. She also writes. Katie Keating Based in Los Angeles, Katie is the social business manager for IBM Cloud Computing, which involves running the @IBMCloud Twitter handle and other social media venues for IBM Cloud, as well as overseeing a global team of IBM cloud community managers. Before joining IBM she worked with Fleishman-Hillard and the Dallas Museum of Art. Margaret A. Kelliher Margaret serves as president and CEO of, which provides leadership on science, technology, engineering and match (STEM) education in Minnesota and works with high-tech businesses in the state on talent pipeline issues. She&#8217;s also a former speaker of Minnesota state house of representatives and a Harvard grad. Katrina Klier New York-based Katrina is the Senior Director / VP Worldwide Digital Marketing for Microsoft. In her role as Chief Digital Officer for the OEM division, she leads the digital brand and marketing functions worldwide, and has delivered strategy, plans and results for partner, B2B and B2C marketing. She&#8217;s a self-described fashionista and. Lisa Larter Splitting time between Ottawa, Canada and Naples, Florida, Lisa is owner of as well as a sought-after social media strategist and speaker. Lisa was raised by a single mom in the small town of Haliburton, Ontario, Canada. Though a high school dropout, she became a self-taught sales guru and worked her way up the corporate ladder in sales for a Fortune 500 company before starting her own company. Ann Lewnes As senior vice president of global marketing at Adobe in the San Francsico Bay area, Ann Lewnes is responsible for the company&#8217;s brand and integrated marketing efforts worldwide. Before joining Adobe in 2006, Ann was vice president of sales and marketing at Intel Corporation. In 2010, she was honored with a ��Changing The Game�� Award by the Advertising Women of New York (AWNY) and in 2011 Ann was named a ��Woman of Influence�� by the Silicon Valley Business Journal. Monica Liming-Hu With her background in International Management and Marketing at AT&amp;T, Monica Liming-Hu has been a stalwart of the marketing world for the better part of the past two decades. More recently, she has focused a great deal of her attention on sustainability, whether in business or the environment��or both. Monica gives the credit for this shift toward developing a strong corporate conscience to her two daughters and their encouragement to ��go green.�� Outside of the active realm of social marketing, Monica writes fiction under two separate pen names, and often frequents writer��s conferences and workshops. Her thoughts on writing and the creative process can be found on her blog. Marissa Mayer Marissa Mayer has come a long way from her childhood home in Wausau, Wisconsin. A Stanford grad with two degrees in computer science, Marissa is known for long tenure at Google, where she was the company&#8217;s first female engineer and later served in different VP roles.? She was recently named CEO of Yahoo!, making her the of a Fortune 500 company and one of just in that group. She&#8217;s actually the second woman from Wisconsin to lead Yahoo! as was also a cheesehead. And Marissa announced in July that she is going to be a mom��congrats! Kelly Meade Kelly is a Public Cloud Solutions Rep at IBM in Dallas, responsible for IBM Cloud Services and Offerings in the Eastern U.S. Originally from Iowa,Ugg Boots Sale UK, Kelly&#8217;s loves include her family, traveling and reality TV. You can check out her video profile on the IBM site. Erin Mulligan Nelson Erin is the Chief Marketing Officer for, a brand engagement and social data integration platform, in Austin, Texas. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc. Her background also includes positions with Procter &amp; Gamble, A.T. Kearney and PepsiCo. Ory Okolloh Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi. Ushahidi, which means ��testimony�� in Swahili, is building a platform that crowdsources crisis information, allowing anyone to submit crisis information through text messaging using a mobile phone, email or web form. She&#8217;s former editor of Global Voices and a graduate of Harvard Law School. Paige ONeill Based in the San Francisco area, Paige is Vice President of Marketing at Aprimo, a fast-growing Saas marketing automation software company acquired by Teradata in January of 2011. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media. She also blogs at. Lee Anne Orange Lee Anne has served as Special Projects Manager at AMT-The Association For Manufacturing Technology, in Washington DC, since 1999. For a year prior to that, in her own words, she &#8220;bounced around the association for a while. Started in Statistics Department and moved to Administration (HR) for 5 years. Then I was recruited to work in the Exhibitions Department. Been there ever since.&#8221; Maria Pergolino Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo��s award winning blog,. She&#8217;s a frequent presenter at industry conferences,Cheap Ugg Boots, author of guides to B2B social media and lead scoring, and a past judge of the Stevie, BMA B2 and awards. Janine Popick Janine is founder and CEO of VerticalResponse, a leading provider of email marketing, social media marketing &amp; event marketing for small businesses based in the San Francisco area, and writes the popular. Before starting VerticalResponse in 2001, Janine worked with NBC Internet, XOOM.com and FileMaker. Maria Poveromo Maria leads Adobe��s Global Marketing Social Media program and Center of Excellence. She established the organizational framework and strategic direction for social media activities across the company. With her team, Maria directs a cross-functional social media council to foster knowledge sharing across different groups. She��s passionate about her family, balancing work and home life and advancing the role of women the technology industry. Kishau Rogers A technology innovator and engaging Twitterer based in Richmond, Virginia, Kishau Rogers the founder and President of Websmith Group,Cheap Ugg Boots, a company that provides web based software systems for healthcare and research organizations. She holds a Computer Science Degree from Virginia Commonwealth University, and her expertise includes software and database development, data analysis and computer modeling/simulation technology. Kathy Sacks As VP Communications at Infusionsoft in Phoenix, Kathy leads a team dedicated to spread awareness of the company&#8217;s next-generation email marketing software. She is is responsible for defining and managing Infusionsoft��s communications strategies, including planning and execution, public affairs and media relations. She&#8217;s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. Gina Trapani San Diego-based Gina is the creator of, a social media insights engine, and , a text-based task manager. She hosts, a podcast about open source, web-based, mobile and social apps, and , a web show which covers the latest news about the cloud and Google. She&#8217;s also the founder of Lifehacker and author of four tech books, and blogs at. Ellen Valentine Ellen is Evangelist at digital marketing software developer Silverpop in Atlanta, where she writes and speaks about marketing including marketing automation and email marketing. She holds a computer science degree from Penn State University and her background includes positions with Evergreen Direct Marketing, Applied Software and CIO Partners of Atlanta. Czarina Walker Czarina is Founder and CEO at InfiniEDGE Software in Baton Rouge, Louisiana, a custom software developer of mobile apps and provider of UI design services and web development services for industry and government clients. Before founding InfiniEDGE, she served on the board of the Ascension Chamber of Commerce and worked with IBM and the Pennington Biomedical Research Center. Angelina Ward Angelina is Director of Social Media and Content for LexisNexis in Atlanta. Her duties include establishing a social media framework and standards for revising company guidelines and policy, creating and lead training workshops for internal employees on strategic social media communications, and overseeing day-to-day operations of social media communications including LinkedIn, Twitter, Facebook, Google+ and YouTube. Padmasree Warrior As Chief Technology and Strategy Officer at Cisco, Padmasree helps define the company&#8217;s technology strategy and works closely with?the senior executive team and Board of Directors to drive innovation across the company. She has more than a million followers on Twitter and as her bio notes, she is &#8220;passionate about helping women in tech.&#8221; Unquestionably nifty. Courtney Wiley Courtney is Director of Digital Marketing Strategy &amp; Innovation at Oracle in Dallas. Her thought-leadership writing has been published in places like ChiefMarketer.com, MarketingProfs.com, IEEE.org, iMediaConnection.com, and eBizQ.com, and she speaks at national conferences. Courtney is also an SMU grad and mom of a Junior Olympian. Bryony Zasman Bryony is co-founder and Vice President at, a provider of B2B cloud catalog management and distribution for print catalog dependent industries, based in Denver. She holds a marketing degree from the University of Colorado. Merryl Zdatny Merryl is the Senior Product Marketing Manager, Identity Solutions at Verizon Enterprise Solutions Group in New York. The objective of this group is to &#8220;give the right people access to the right information &#8211; where and when they need it.&#8221; Prior to Verizon, she worked in marketing roles at technology and art-related enterprises. She describes her educational background as &#8220;Marketing, Art History, Billiards at The University of Texas at Austin.&#8221; Interesting mix, but the degree in billiards is particularly impressive. There you have it, the #Nifty50 Women of Twitter for 2012. As with last year, to keep it to 50, we had to leave off some deserving names and excellent nominations��it was a tough call. But next year will have a different focus and some of those names will no doubt resurface. 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