FalconerFears290

The Internet could have opened worlds for organizations and shoppers, but it has also created a public relations nightmare for companies. Forums, opinion Net sites, blogs, and anything that is publishable can smear a company's name in moments.

Don't forget, "Yours Is a Very Negative Hotel" presentation that described one customer's negative encounter with a hotel chain? Hotels are run by humans. Humans make errors. It's how you manage the errors that can make the difference in consumer service. Considering that the hotel's workers did not try to help the client overcome a negative scenario, the buyer lashed back and bloggers blogged it.

If the hotel is on leading of its game, it would unleash its crisis management (also identified as reputation management) team to salvage its reputation although it can. It really is feasible for a business to overcome poor PR and come out ahead as in the situation of PG&E (California's Pacific Gas and Electric company).

Another strategy is to use Web monitoring to monitor on the web articles regarding a company's activities to prepare for unfavorable publicity. Some go further and monitor chat rooms, newsgroups, and online discussion forums.

It really is like the story of the town gossip who spread false stories about its men and women. 1 day, he felt terrible and went to the chaplain [Rabbi, pastor, priest, or other &mdash take your pick] to ask for forgiveness. The chaplain stated,"I will forgive you, but you must do a thing first."

"Take a feather pillow, cut it open, and scatter the feathers to the winds." The man believed this was a strange request, but it was a easy adequate activity, and he did it gladly. When he returned to tell the chaplain that he had accomplished it, the chaplain said, "Now, go and collect the feathers. Simply because you can no a lot more make amends for the harm your words have accomplished than you can recollect the feathers."

The very same can happen to a firm without a crisis management plan in spot. It's achievable to survive the crisis and thrive as PG&E did. Don't anticipate Worldcom to pull out of its Enron-like mess. Fraud is not excusable. And Martha Stewart? She has hired a public relations strategist firm in an effort to do harm manage. It'll be worth watching to see what takes place in her case and how the PR firm attempts to save her reputation. Did you know there is a recall on 1 of her merchandise? Adds fuel to the fire, doesn't it? reputation management